Retailing and Channels of Distribution
Download as PDF
Overview
Subject area
MKT
Catalog Number
316
Course Title
Retailing and Channels of Distribution
Department(s)
Description
An integrated review of retailing and supply channels. Includes a detailed examination of retailing strategy, merchandise management, and store management. Also explores the merger of onsite and online retail experiences and the integration of front end retailing with back end supply channels to provide customer satisfaction and competitive advantage.
Typically Offered
Fall, Spring
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
4
Maximum Units
4
Academic Progress Units
4
Repeat For Credit
No
Components
Name
Lecture
Hours
4
Requisites
030707